You would think that getting a bad public critique would only hurt your business, well, not according to PRDaily’s article about a restaurant changing things up. Everyone can be a food critique without being a certified ‘critique.’ Think about every time you eat out, I’m sure you think about how good the food is – or isn’t. Many people share their feelings of the food with other people like friends and family – that’s not unusual. But for a website like Yelp, people can actually post their thoughts on restaurants for everyone to read.
Consider yourself a restaurant owner and think how you would react to positive and negative remarks about your food. One restaurant in Chicago took ‘looking on the bright side’ to a whole new level. From a PR perspective, if bad news is traveling fast it’s normally not a good thing. This restaurant is known to be exquisite and has even been labeled as one of the best restaurants in 2010. When they received bad reviews on Yelp, they decided to fight back. The restaurant, Longman & Eagle, decided to create a postcard with the bad review on it. Such an interesting approach, I thought. Sure enough this successful restaurant wasn’t afraid of people’s reaction to the postcard; nothing could stop this well-respected restaurant from continuing with good business. Maybe there is no such thing as ‘bad’ publicity after all.