Change – its happens, but not everybody likes it. This March (which is in a few days) Starbucks will be serving you a new-looking cup. The Starbucks name will be removed off of the logo and will be solely the green mermaid. A news article in January from the NYtimes shows the changes in the logo from the beginning and their predictions of the logo in the future. Controversy over customers’ preference is rising. If the consumers don’t like the change, they may not buy it. We all know that even if the Starbucks name is not on the logo, everyone will still be able to recognize where the cup is from. There’s no question about that. Howard Shultz, the chief executive of Starbucks states in the NYtimes article, “The world has changed and Starbucks has changed.” The real question is … will everyone be on board with this change? Is Starbucks too globally loved to ever suffer with business simply from a logo change? Probably not, but only time will tell.