Guest Blogger – Sarah Allen

20 Mar

What is the key to a good website? Written by Sarah Allen

Image Credit: "Frustration" by Sybren A. Stuvel

Most of us know how to get someone to look at our website. The problem comes when we have to keep them there. Once they have arrived, what is the magic key to captivating their interest and attention? There may only be a second, one beautiful second, where the reader pauses and thinks to himself/herself, is this really worth my time. People have a short attention span in this digital age, and it is not getting any longer. The trick to having a website that people go to and actually stay on is easy, but at the same time a lot of us miss the mark.

I don’t know if you have ever clicked on a website and found yourself waiting for what seems an eternity, as you watch your mouse go round and round. Finally a hint of color begins to appear and right when things are looking up, an annoying song begins to play. Losing interest quickly, but still a little curious in what the site has to offer you stay. At last the page loads, and you go to find the contact information for the group, but to no avail because it is carefully hidden, so no one will ever find it. As you go through everything, you start to realize it bears a surprising resemblance to the maze at the pumpkin patch, you visited a week ago. Finally frustrated and disappointed, you go back to google and click the next sight that comes up.

Don’t let this be you! To learn more about how to have a good web page, read 7 Things That Annoy Website Visitors. I had never thought in detail about what makes a good site and what doesn’t. But after reading this article, I have a different perspective. If I am ever in a position where I need to design a web page for a business or company, I will remember what I read today with points like the importance of things loading quickly, having an uncluttered appearance, and providing an easy navigation system.

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Posted by on March 20, 2011 in Topics of the Week


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