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Monthly Archives: April 2011

A whole lot of knowledge

Being in a Public Relations Applications course this semester has broadened my (very small) knowledge on PR topics. I have learned so much that it is definitely worth sharing. Here is what I learned (plus so much more):

1. WordPressI had never blogged before in my life until this class and I learned to love it. I read PR pro’s blogs and have found it’s a great way to stay connected, not only socially, but professionally.

2. TwitterI’m just now getting the hang of it. #honest

3. InterviewBeing prepared for your interview is vital. Knowing what questions to ask or how to answer the hard ones can be life-changing, literally.

4. Writing is so importantNo matter what field I go into, writing is such an important talent to grasp.

5. Professionalism online – It’s okay to have spunk and personality if you’re a president of a business and have a Twitter, but keep everything “appropriate.”

6. Importance of being socially connectedNot being connected socially whether through Twitter, Facebook or any other form of network, can be company suicide. 

7. Put yourself out thereDon’t be afraid to tweet a PR professional or interact with others you may not know. Who knows when a connection may last and a job presents itself.

8. Handling a crisisIf something goes wrong publicly in a company you represent, don’t ignore the problem, address it publicly and handle the issue.

9. Education in PRAll types of education institutions have PR departments too and actually play a huge role in development, especially in nonprofit organizations.

10. Dealing with Difficult ConversationsFrom the NewsU course I completed, I learned all about handling a difficult conversation even when the stakes are super high.

This class was one of my favorites this semester and I learned a lot and everything I learned wasn’t just information that I store for later use like a formula, but was useful and applicable to everyday life. This list stopped at 10, but it could literally go on and on.

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Posted by on April 15, 2011 in Topics of the Week

 

Education in PR

Image Credit: "Smile at a Stranger" by Nina Matthews Photography.

For the Public Relations class I am taking I will be giving a presentation on a chapter from our textbook, Public Relations: Strategies and Tactics. The chapter I will be covering in my presentation is Chapter 21 on Education. Basically, the chapter covers public relation and its development at educational institutions of all stages including elementary, secondary, college, and universities.

In the section of the presentation I covered was about education dealing with a wide range of other nonprofit organizations. Here’s what I learned:

  • These are some examples of nonprofit organizations involved in education: foundations, nontraditional schools, communities, and membership organizations.
  • A major public relation role in a nonprofit organization is helping fund-raise money, by getting other people, like the public, in-the-know and involved. According to the textbook, many nonprofits in the educational sector constantly struggle to meet operating expenses and this is where PR can come in and help raise awareness.
  • The pay scale for employees of nonprofit organizations devoted to education is significantly lower than for public relations professionals in the corporate world.
  • Having a nonprofit foundation devoted to education serves the public relations purpose of showing that corporations are good citizens.
  • Big companies try to help out in ways they can. Companies such as Procter & Gamble, Toyota Motors, and Starbucks recently have initiated programs to send executives on “externships” to work with students and schools.

So, I was surprised to hear about big companies stepping in to be active. I think that is so considerate and helpful. I mean if you have the resources, why not use them, right? To sum up the chapter in a nut shell, basically organizations, especially nonprofit organizations, depend on public relations professionals for their success.

 
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Posted by on April 11, 2011 in Topics of the Week

 

Lady Gaga, The Editor

Image Credit: "Lady Gaga" by Clubnotes.

The famous pop star will be expanding her limits, once again, internationally. Lady Gaga will soon be traveling to London to be a guest-editor for a newspaper.  According to PRDaily, she will be going to Metro’s headquarters and will be helping with production. Gaga will be editing and writing a feature, along with commenting on other stories and creating her own sidebars.

I’m not sure where I stand on this. I’m not necessarily a Gaga fan nor am I a Gaga hater. In fact, I don’t have much interest in her at all. As far as letting her be a part of a newspaper production is interesting to say the least. I’m not too sure I would want her name on anything I produce or stand for, not for any particular reason except her wildness. Hopefully it all turns out well. London most likely won’t be shooing her away but will be welcoming her with open arms.

For more on this topic, visit the article from PRDaily, here.

 
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Posted by on April 10, 2011 in PR Connections

 

Smelling and Tasting the iPad

As an April Fool’s prank, a Fox news channel decided to play a joke on an anchor.  On the air, the male anchor discussed how the iPad can now give off smells and can actually be tasted.  The news channel actually put together an iPad video clip showing people literally licking and smelling their iPads.  I guess this type of technology isn’t too far fetched in this day in age. Here is the video of all of it taking place. It’s worth watching and made me crack-up laughing.

I’m not too sure if I would have attempted to lick my iPad on live television or not, but she sure did fall for it. On April Fool’s the number of pranks that involved iPads somehow were pretty high. If you know any and want to share, feel free!

 
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Posted by on April 5, 2011 in PR Connections

 

Dealing with Difficult Conversations

Image Credit: "Noooooooooo" by Pollobarba.

As one of the NewsU courses I was required to take, Dealing with Difficult Conversations was one of them and the one that I found most helpful.  I am a business management major and I know that I will need experience and knowledge on how to have difficult conversations in my profession. I have taken a few other courses from NewsU and this one was my favorite.

First off, the course gives a self-assessment to show how you deal with conflict, which is helpful.  The course says that knowing how you deal with conflict is the first step on being prepared to deal with a problem or serious situation.

The course listed and discussed 6 Steps that the course related to walking on a ‘tight rope’ on how to deal with a difficult conversation.

1. Prepare: Recognize how serious the conversation is and have a goal in mind. Plan out the best time and place to have the discussion.

2. Stepping Out: Have a plan on how to approach the issue. Remember body language when having the conversation can be crucial.

3. Balance Pole: Be balanced during the conversation; if they become angry don’t let them rock your attitude or behavior. Demonstrate emotional intelligence.

4. Safety Net: Be aware of rights and responsibilities of yourself and the other person. It may be a good idea to involve Human Resources, another employee, or even your superior during the conversation to ensure accountability.

5. Wrapping Up: Know when and how to end the conversation. It is a good time to end the conversation when you think the person understood the point you are trying to get across, your goals are met, and everyone had a chance to speak. The right way to end a conversation would be by recapping what you discussed and set up the next actions that need to take place.

6. Follow Up: Check up on the process and progress of the issue.  Complete any paperwork that needs to be documented about the conversation that took place and make it a point to make a personal connection with that person. Let him/her know you have moved past the problem.

No matter what takes places during your usual day or in your job, hard conversations will present themselves. The best way to face these problems are being prepared before they even happen. I found this course very applicable to everyone and very helpful – hopefully you will too!


 
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Posted by on April 5, 2011 in Topics of the Week

 

Interview with Martin Waxman

Image Credit: "Microphone" by hiddedevries.

After watching an interview with Martin Waxman via screencast, I can say I got an inside-look at a PR professional. As president and co-founder of Palette Public Relations, Inc., he was able to share some PR wisdom and a little about his company.

The interview lasted about 25 minutes between Barbara Nixon and Martin Waxman, and in those 25 minutes, I learned a lot. I learned that he is very client-oriented and in the business he is in, that should come first.  He discussed the kind of clients he wanted: ones that he trusted, who were honest and had some spunk and ‘energy’ as he called it.

Watching this interview, a few things surprised me.  One, it surprised me how much he was involved with social media first hand by blogging and tweeting. Second, I was surprised by his take on technology and how the people he wants to hire better know what they are doing and know about the social media world. On this note, I keep hearing that PR professionals make it a must for their employees to be in-the-know on technology and connecting with the social world.

Something that I would like to know more about is his view on those who are applying to work for his company and have spelling or grammatical errors on their sites. Obviously, if you are applying for a job anywhere, the work you have on the internet (whether that be Facebook or a blog) should be work “appropriate.” Martin Waxman said if he looks at a blog or something related to the potential person being hired and sees something as small as a spelling error he won’t even finish reading the rest of it. Most people would think, “Duh,I know not to have spelling errors on my resume or blog,” but it happens.  Things get overlooked or they forget to double check their work.  Hopefully at that point, lessoned is learned.

Martin Waxman has great insight for those interested in PR.  To watch the interview I watched, check out Barbara Nixon’s blog post and her interview with him – here.

 
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Posted by on April 4, 2011 in Topics of the Week